On Friday, January 11, media magnate Viktor Shkulev chaired the morning planning meeting at Fontanka’s newsroom in St. Petersburg, introducing himself as the outlet’s new owner. A source on Fontanka’s editorial staff told Meduza that Shkulev brought a new logo and a new subheader for the website, changing “Petersburg Internet Newspaper” to “St. Petersburg Online.” According to Meduza’s source, Shkulev said Fontanka would “need to remain equidistant from all political forces,” while making an extra effort to attract male readers (“the beast with the prized fur”) beloved by advertisers.

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